Investigación de mercado

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Investigación de mercado (677)

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Investigación de mercado
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  • The Reinvention of Marketing
    Deborah Malone
    The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. 'The reinvention of marketing' is becoming a more critical issue as the industry looks to deliver purpose and meaning to brand values in a business world increasingly defined by social media, mobility, analytics, 'big data,' return-on-investment, and ...
    Disponible

    17,93 €

  • Como A Qualidade Do E-Serviço Influencia Na Relação Entre As Capacidades Dinâmicas E O Desempenho Em Lojas Virtuais
    Viviane Correa Manfio De Souza Bazzo
    Em Um Setor Competitivo Como O Das Lojas Virtuais No Brasil, As “Capacidades Dinâmicas” São De Extrema Importância, Pois Tratam Da Capacidade De As Empresas Se Adaptarem E Reagirem Às Mudanças. Neste Livro, Vamos Entender Como A Relação Entre As Capacidades Dinâmicas E O Desempenho Percebido Das Empresas E-Businesses, Mais Especificamente Lojas Virtuais, Pode Ser Moderada E/Ou ...
    Disponible

    11,96 €

  • Stop Selling to Everyone
    Alejandra Pereyra
    Ever wondered why filling the demographic sheet of an Ideal Client Avatar (ICA) is something many business coaches harp on? What’s the point of making this imaginary person? Ain’t nobody got time for that right? Here’s what no one told you about this marketing tool: it was never just a marketing exercise. It’s an assignment. When you were designed with your superpower(s)- you b...
    Disponible

    25,32 €

  • The Architecture of Meaning
    Oana Leonte
    The Architecture of Meaning is a powerful book on brand strategy, brand identity, intellectual property, and the deeper forces that make great brands last. Drawing on more than twenty years inside Disney, Warner Bros, Nickelodeon, PUMA, and partnerships with iconic companies such as Ferrari, Red Bull, Porsche, L’Oréal, Maybelline, and Inditex, Oana Leonte reveals why visibility...
    Disponible

    26,75 €

  • Build a Brand That Sells
    Olle Martinsson
    Your product works. Your service delivers. So why does explaining what you do still take five confusing sentences instead of one clear one? Why does a competitor with less to offer keep landing the customers who should have found you first? Why does a rebrand, a new logo, or a paid ad campaign keep failing to move the needle?Most small business owners and independent profession...
    Disponible

    19,04 €

  • Marketing Data Science and AI for media
    Kiran Sathyanarayana
    This book dwelves into application of data science and generative AI techniques in marketing with specific reference to media industry. We look at some marketing use cases implemented using data science and AI techniques, we cover some of the concepts involved, solve some examples using synthetic dataset and look at how industry uses data science and AI in marketing . Though ex...
    Disponible

    21,82 €

  • التسويق الإلكتروني المتميز
    أليكس بليث
    أسرار النجاح الذي يمكنك أن تحقِّقه من وراء تسويق نشاطك التجاري عبر الإنترنت سواء كنت تسوِّق منتجاتك وخدماتك عن طريق الإعلان المرئي أو المسموع أو المقروء أو عبر البريد الإلكتروني أو مواقع التواصل الاجتماعي أو أي شكل آخر من أشكال التسويق الإلكتروني، فقد أصبحت الإنترنت بسرعة الصاروخ هي المعبر الرئيسي الذي تمرّ منه الشركات حتى تقوم بتسويق منتجاتها وخدماتها. ...
    Disponible

    27,94 €

  • Second Self
    Hank Hudepohl
    The time has arrived when everyone will have an always-on confidant: the AI personal agent. And with its arrival, urgent unsolved problems require our society’s attention.In ancient Greece, Aristotle defined a friend as another self: someone who knows your character, wants your good for your own sake, and can be trusted to act as you would act. The true friend, the second self,...
    Disponible

    32,66 €

  • The Invisible Leads System
    Jonathan Milligan
    Tired of showing up every day while your email list barely moves?You’re posting. You’re creating content. You’re sending emails and filming reels you never thought you’d film. And your email list? It just sits there, stuck.Organic reach is dead. The platforms quietly rebuilt the game so your message only reaches people when you pay. So the advice you were handed, just post cons...
    Disponible

    16,31 €

  • Agentic Predictive Intelligence
    Jörg Forthmann
    Dieses Essential zeigt, wie Vorhersagemodelle und KI Geschäftsprozesse grundlegend verändern. Agentic Predictive Intelligence verbindet prädiktive Analytik mit autonomen KI-Agenten. Anhand von Anwendungsbeispielen wird erläutert, wie Unternehmen Prognosen nutzen, um automatisierte Maßnahmen auszulösen, Workflows zu optimieren und proaktive Steuerungsprozesse aufzubauen. Gleichz...
    Disponible

    22,39 €

  • Hochfrequenzhandel im Spannungsfeld von Finanzmärkten, Realwirtschaft und Gesellschaft
    Ulrich Stephan
    Hochfrequenzhandel (HFT) verlagert den Wettbewerb an Finanzmärkten von Informationsqualität auf Ausführungsgeschwindigkeit und kann negative Externalitäten auf mehreren Ebenen erzeugen. Diese Arbeit untersucht, ob und wie HFT reguliert werden kann, um diese zu internalisieren. Auf Marktebene entstehen Preisverzerrungen und adverse Selektion: fundamentale Informationssuche wird ...
    Disponible

    115,75 €

  • Service Design
    Debra Paul / Jonathan Hunsley
    Delivering great service is no longer optional, it’s essential. This practical guide unlocks the power of service design and equips service designers with proven frameworks and techniques that enable the co-creation of customer-centric services. This book features an extensive, illustrative case study to support service design practice. Service Design is THE guide for service d...
    Disponible

    57,81 €

  • The Best Attorney Never Wins
    Angelo Perone
    Law school taught you how to win cases. Now learn how to run a business.You know you’re the best attorney in the room. You’ve always known it. So why is the guy down the street, the one you’d never hire, the one your clients would never choose if they knew better... Why is he the one with the eight-figure firm?It’s not talent. It’s not luck. It’s a game you were never taught to...
    Disponible

    17,01 €

  • Beyond Go-Live
    Mahatma Kikkuri
    Why do some teams embrace a new product within weeks, while others, given the same training, quietly stop using it after a month?It’s not the product. It’s not the people. Nobody understood where they actually were in the journey. Every deployment follows the same arc: kickoff, access, enthusiasm. Then most users drift back to the wall because nobody knows the right next step f...
    Disponible

    13,24 €

  • Beyond Segmentation
    Ed Lorenzini / Richard Rawson / Scott Chase
    For decades, leading marketers have relied on consumer intelligence to better understand markets, audiences, and opportunities. Through segmentation, demographics, geography, psychographics, and predictive models, organizations moved beyond broad targeting and developed more relevant, effective strategies. These approaches remain valuable and continue to play an important role ...
    Disponible

    29,49 €

  • Synthetic Users
    Jorn K. Teutloff
    A Textbook on AI Validation for Demand and StrategyA staggering number of ventures fail-not for lack of effort, but because they commit time, capital, and effort before they understand whether real demand exists. Synthetic Users meets that challenge with a structured, research‑grounded approach to evaluating ideas, testing assumptions, and analyzing likely demand before signifi...
    Disponible

    34,30 €

  • Not Your Generation
    Caleb Roche
    For three decades, marketing has sorted people by when they were born. The research in this book says that assumption is wrong.When asked what drives their daily purchasing behavior more, their generation or their current life situation, 66% of consumers choose life situation. Only 9% choose generation. Nearly four in five would trust advice from someone in the same life stage ...
    Disponible

    17,85 €

  • Marketing Intelligence
    Kyle Allison
    Unlock the full potential of data in shaping innovative and effective strategies with this third installment of a three-volume series. Transform marketing insights into measurable business results by mastering the strategies, frameworks, and AI-powered techniques that turn data into action, decisions into execution, and execution into competitive advantage.Organizations today a...
    Disponible

    33,94 €

  • FTCE Marketing 6-12 Exam
    KTJ Peters
    The FTCE Marketing 6-12 Exam book is a comprehensive resource designed to help candidates prepare effectively for the exam. It includes 400 wide-ranging FTCE Marketing 6-12 Exam practice questions that closely mirror the current test format, along with detailed explanations to strengthen understanding of key concepts. The FTCE Marketing 6-12 Exam content is fully updated to ali...
    Disponible

    163,26 €

  • The Business of Attention
    Ali YILDIRIM
    In an era defined by infinite information and limited human focus, attention has become the world’s most contested resource. The Business of Attention is a rigorous, comprehensive guide to understanding how human focus is captured, measured, monetised, and manipulated in the modern digital economy - and what individuals and organisations can do about it.Drawing on cognitive sci...
    Disponible

    23,03 €

  • Hidden Code of Branding
    P. Sharma
    Your mascot is the most powerful marketing asset you’re not using.In a world drowning in ads, logos, and empty promises, the brands people actually remember aren’t the loudest ones. They’re the ones with a face. A personality. A character that makes you stop scrolling and start feeling something.That’s not luck. That’s strategy. And this book shows you exactly how it works.Insi...
    Disponible

    14,35 €

  • muddled, meager & messy
    Wendy Beth Moore
    Marketing doesn’t fail because you’re bad it. It fails because it’s muddled, meager, messy and drowned in noise.After 40 years in marketing, Wendy Beth Moore has seen the same pattern derail businesses again and again: chasing shortcuts instead of doing the work that actually drives results. This fully updated 15th Anniversary Edition of muddled, meager & messy cuts through hyp...
    Disponible

    13,03 €

  • GACE 716 Marketing 6-12 Exam
    RJC Miller
    The GACE 716 Marketing 6-12 Exam book is a comprehensive resource designed to help candidates prepare effectively for the exam. It includes 400 wide-ranging GACE 716 Marketing 6-12 Exam practice questions that closely mirror the current test format, along with detailed explanations to strengthen understanding of key concepts. The GACE 716 Marketing 6-12 Exam content is fully u...
    Disponible

    163,26 €

  • The Last Human Marketer
    Josh Porter
    When Kratos, an efficiency-obsessed AI, takes over as CEO of Iris AI, its first executive order is to 'optimize' the company by eliminating the entire marketing department.The only human spared is Brooke Grayhawk, newly promoted Product Marketing Director. Now a department of one, Brooke is determined to prove that marketing still matters in a company run by code.Her unlikely p...
    Disponible

    15,66 €

  • Investigación y recogida de información de mercados. UF1780.
    Carmen Arenal Laza
    Este Manual es el más adecuado para impartir la UF1780 ’Investigación y recogida de información de mercados’ de los Certificados de Profesionalidad, y cumple fielmente con los contenidos del Real Decreto.Puede solicitar gratuitamente las soluciones a todas las actividades en el email tutor@tutorformacion.esCapacidades que se adquieren con este Manual:- Aplicar técnicas de recog...
    Disponible

    17,16 €

  • AI Marketing Blueprint
    Shiv Narayanan
    Companies everywhere are missing their revenue targets. The old playbook of driving inbound traffic and pipeline is rapidly becoming more expensive, more competitive, and less impactful. Why? Because in an AI-first world, most of the buyer journey is invisible. What once required multiple search queries, reading websites, talking to sales reps, doing research, and mak...
    Disponible

    25,17 €

  • The Happiness Economy
    Mohamad H Kassem
    For most of modern history, nations competed on resources, technology, and capital. But today, something far less visible is shaping the future of prosperity: happiness.Not happiness as an abstract feeling, but happiness as an economic force.This book explores the rise of the happiness economy - a new model where well-being becomes a measurable asset and a strategic advantage. ...
    Disponible

    23,05 €

  • Total Customer Engineering
    Michael R Hoffman
    The definitive framework for designing, measuring, and optimizing every customer interaction - now fully rebuilt for the age of artificial intelligence. Customer Worthy: Total Customer Engineering is the comprehensive expansion of Michael R. Hoffman’s foundational work, first published in 2010 and downloaded more than 500,000 times. Recognized by the Journal of Marketing, the o...
    Disponible

    73,26 €

  • The Restaurant Marketing Handbook
    MARK K. LAUX
    Running a busy restaurant does not guarantee profit. Many operators fill their dining rooms night after night yet still struggle to see real money in their bank accounts. The problem is rarely traffic. The problem is how the business is engineered behind the scenes.In this practical and eye-opening guide, restaurant strategist Mark K. Laux reveals the systems that separate stru...
    Disponible

    13,92 €

  • The essence of launches with V2AL4
    V2AL4® / Valberto Valeriano Alves Almeida
    The digital market has taught techniques - copywriting, funnels, ads, cart openings - but it has often neglected what truly sustains long-term results: foundation.People learned how to launch, but not how to build. And any structure that grows without a solid foundation may look impressive at first, but it rarely lasts.Maybe you’ve already done 'everything right.' You invested ...
    Disponible

    52,93 €


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