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Marketing Data Science and AI for media

Marketing Data Science and AI for media

Kiran Sathyanarayana

21,82 €
IVA incluido
Disponible
Editorial:
Notion Press Media Pvt. Ltd
Año de edición:
2026
Materia
Empresa y gestión
ISBN:
9798906963642
21,82 €
IVA incluido
Disponible
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This book dwelves into application of data science and generative AI techniques in marketing with specific reference to media industry. We look at some marketing use cases implemented using data science and AI techniques, we cover some of the concepts involved, solve some examples using synthetic dataset and look at how industry uses data science and AI in marketing . Though examples covered refer to media industry, some of these concepts are used in other industries as well. Some of the case studies are fictionalized to depict as to how they are implemented in the industry to explain the concept which is being discussed.

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