Jorn K. Teutloff
A Textbook on AI Validation for Demand and StrategyA staggering number of ventures fail-not for lack of effort, but because they commit time, capital, and effort before they understand whether real demand exists. Synthetic Users meets that challenge with a structured, research‑grounded approach to evaluating ideas, testing assumptions, and analyzing likely demand before significant resources are committed.A New Method, Grounded in TheoryThis book introduces synthetic validation: the disciplined application of AI‑generated personas, users, and customers to model how a market is likely to respond before a product exists. By simulating customer reactions and varying decision variables early, organizations can reduce uncertainty and make sharper strategic choices. Designed for Students, Researchers, and InnovatorsWritten as a textbook, Synthetic Users pairs conceptual depth with a complete pedagogical framework. Each chapter includes:Learning Objectives that frame each chapter’s goalsMini‑Cases and Practitioner’s Boxes connecting theory to practiceKey Takeaways and Key Terms for review and revisionDiscussion Questions for seminars and independent studyApplied Exercises that turn concepts into hands‑on practiceFor the Classroom and the FieldSuitable for courses in entrepreneurship, innovation management, product strategy, and applied AI-Synthetic Users helps the next generation of founders, analysts, and scholars move beyond guesswork toward evidence‑based decisions.
