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Strategic sports sponsorship in practice

Strategic sports sponsorship in practice

Patrick Vital

60,32 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786200744418
60,32 €
IVA incluido
Disponible
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Within the field of sports marketing, this thesis primarily deals with the decision-making process that companies use to select the most suitable clubs for sponsorship. It analyses the motives that lead companies to sponsor professional football. Based on current specialist literature, a decision-making process is developed and then illustrated using the case study of Wiesenhof/Werder Bremen. Finally, mistakes are identified and recommendations for improvement are developed.

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Otros libros del autor

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    Dans le domaine du marketing sportif, ce travail porte principalement sur le processus décisionnel qui permet aux entreprises de sélectionner les clubs les mieux adaptés à un sponsoring. Elle analyse les motivations qui poussent les entreprises à s’engager dans le sponsoring sportif dans le football professionnel. Au fil du travail, un processus décisionnel est élaboré sur la b...
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