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Sponsorizzazione sportiva strategica nella pratica

Sponsorizzazione sportiva strategica nella pratica

Patrick Vital

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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786200744357
60,32 €
IVA incluido
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Nell’ambito del settore del marketing sportivo, questo lavoro si occupa principalmente del processo decisionale attraverso il quale le aziende selezionano le società sportive più adatte per una sponsorizzazione. Vengono analizzati i motivi che spingono le aziende a sponsorizzare il calcio professionistico. Nel corso del lavoro viene elaborato un processo decisionale sulla base della letteratura specialistica attuale, che viene poi illustrato con l’esempio del caso Wiesenhof/Werder Brema. Successivamente vengono evidenziati gli errori commessi in questo impegno e vengono elaborate delle strategie di ottimizzazione.

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