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Le sponsoring sportif stratégique dans la pratique

Le sponsoring sportif stratégique dans la pratique

Patrick Vital

60,32 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786200744371
60,32 €
IVA incluido
Disponible
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Sobre IBD

Dans le domaine du marketing sportif, ce travail porte principalement sur le processus décisionnel qui permet aux entreprises de sélectionner les clubs les mieux adaptés à un sponsoring. Elle analyse les motivations qui poussent les entreprises à s’engager dans le sponsoring sportif dans le football professionnel. Au fil du travail, un processus décisionnel est élaboré sur la base de la littérature spécialisée actuelle, puis illustré à l’aide de l’exemple concret de Wiesenhof/Werder Brême. Enfin, les erreurs commises dans le cadre de cet engagement sont mises en évidence et des mesures d’optimisation sont proposées.

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