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Public Relations Strategies and Tactics

Public Relations Strategies and Tactics

Public Relations Strategies and Tactics

Kristie Byrum

124,14 €
IVA incluido
Consulta disponibilidad
Editorial:
Cognella Inc.
Año de edición:
2018
Materia
Relaciones públicas
ISBN:
9781516572823
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Sobre IBD

Public Relations Strategies and Tactics addresses contemporary public relations approaches and equips students with knowledge and information about relevant theoretical frameworks and strategies for modern communication. The anthology features diverse viewpoints and carefully selected readings to offer students an understanding of public relations. This anthology lays out critical theories and definitions with select readings to introduce students to concepts

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