Relaciones públicas

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Relaciones públicas (127)

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Relaciones públicas
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  • YOU are the BRAND
    Janey Lee Grace
    Are you an Expert, Author, Coach, Practitioner, Entrepreneur, or would you like to write a book or develop a heart-centred business? Would you like to grow your business or attract more visibility for the authentic work you do?  If you have a passion and a purpose, a product or service that you believe in, a message that you want to share, this book is for you.            In th...
    Disponible

    20,63 €

  • GENEROUS WEALTH
    Seth Coyne
    In GENEROUS WEALTH: How To Make More Money By Giving It Away And By Helping Others, Seth Coyne includes real world examples of strategies that can help your business establish a reputation as a generous, helpful company that deserves the loyalty of its customers.Read this book and prepare to learn things like:-The unconventional “advertising” strategy that helped a store in Las...
    Disponible

    26,46 €

  • A Importância Do Profissional De Relações Públicas Nas Instituições Federais De Ensino Brasileiras
    Samuel Gonçalves Do Carmo
    Este Livro É O Resultado De Nossa Dissertação De Mestrado, Uma Análise Sobre A Importância Dos Profissionais De Relações Públicas Nas Instituições Federais De Ensino Brasileiras. O Trabalho Considera As Prerrogativas Legais Da Profissão, As Atribuições Do Cargo Elencadas Nos Editais Dos Processos Seletivos E As Demandas Internas Das Instituições; E Parte Dos Pressupostos De Que...
    Disponible

    43,68 €

  • My Book of PR Tips - Putting PR with Reach
    Linda Reed-Enever
    With more than 20 years’ expertise in marketing and public relations, Linda Reed-Enever specialises in assisting business owners tell their story.This book has been created for and inspired by business owners who want to share their story with the media.’My Book of PR Tips’ has been created as a tool to be added to your PR and Marketing toolkit. The tips inside are short and sw...
    Disponible

    24,10 €

  • Relations proactives avec les médias
    Mark Hunter LaVigne
     Les points forts de ce livre sont son orientation corporative et nationale et ses études de cas approfondies. Relations proactives avec les médias est une lecture rapide qui sera utile au nouveau professionnel qui essaie de travailler efficacement avec les médias, ainsi qu’aux vétérans qui ont besoin d’une référence pratique. Les étudiants et les enseignants le trouveront égal...
    Disponible

    31,81 €

  • The Communications Guide for Coronavirus
    Doug Levy
    Veteran communicator Doug Levy shows how to apply best practices from 30+ years of experience to the latest health emergency, including checklists and worksheets to help both public and private sector communicators and guidance on effective communications in an era of 'alternate facts' issues to consider when contacting customers, employees and other audiences. Applying t...
    Disponible

    41,63 €

  • TV News Live Shots
    Scott Wolfson
    You see guests all the time on television news shows. They look confident, focused, and present their core message on camera with ease. If only you had the chance to do one of these interviews, you feel certain you could do the same.But how do you position yourself as the go-to expert without breaking the bank on expensive advertising? These experts must have an 'in' with the p...
    Disponible

    25,99 €

  • Modern-Day Strategies for Community Engagement
    MaKara Rumley
    Government agencies, corporations, and organizations have often experienced difficulty when trying to connect with the people who are most impacted by their projects. It is necessary to leave the office, get from behind the computer, and interact with people face-to-face. There is an art and process to engaging with your community—a group of people with shared commonality. This...
    Disponible

    11,96 €

  • Proactive Media Relations
    Mark Hunter LaVigne
    Drawing on the author’s many years of experience both as a media relations practitioner and a classroom instructor, Proactive Media Relations: A Canadian Perspective, Third Edition provides an indispensable tool kit for professionals and students alike.Mark Hunter LaVigne first explains where media relations fits within the discipline of public relations before going on to outl...
    Disponible

    29,33 €

  • WINNER
    Denise O'Leary / Denise O’Leary
    Win More Business Awards!Denise O’Leary shares her proven award-winning process, showing you how to find awards to enter, what evidence to gather and techniques for maximum entry standout.The book explains what judges are looking for, how to maximise PR and award-winning tips, so you can celebrate at the winner’s table.Having won many awards, including Best Business Woman in Ma...
    Disponible

    17,47 €

  • Hype Yourself
    Lucy Werner
    ***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE***Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supporte...
    Disponible

    16,92 €

  • Fearless Public Speaking
    Patrick King
    Does public speaking paralyze you and tie your stomach into knots? Want to get a standing ovation every time? What goes into a dazzling opening and closing? Does the prospect of facing embarrassing judgment make your palms sweat? Or do you want to learn how to absolutely own the stage and become a magnetic speaker? Public speaking and presenting is one of the most common phobi...
    Disponible

    17,57 €

  • Fearless Public Speaking
    Patrick King
    Does public speaking paralyze you and tie your stomach into knots? Want to get a standing ovation every time? What goes into a dazzling opening and closing? Does the prospect of facing embarrassing judgment make your palms sweat? Or do you want to learn how to absolutely own the stage and become a magnetic speaker? Public speaking and presenting is one of the most common phobi...
    Disponible

    21,51 €

  • Executing Crisis
    Jo Robertson
    How leaders deal with crisis can clarify character and strengthen reputation. On the other hand, the wrong words and actions from the C-Suite can worsen the crisis spiral. Crisis management does not begin on the day the fire erupts, the hurricane barrels through, or the accident happens. Dr. Jo Robertson, a leading expert in heading off and containing crisis, lays out the key c...
    Disponible

    41,84 €

  • PR School
    Natalie Trice
    Would you love to have a piece of the PR pie, but aren’t sure how to make it happen?Do you ever read magazines and just know your products would look fantastic on those pages but don’t know how to get them there? Have you got a phenomenal story to tell but need some guidance when it comes to getting it into a national newspaper?My name is Natalie Trice and after more than 20 ye...
    Disponible

    26,69 €

  • Who are These People and Why are They Yelling at me?
    David R. Hardy / David RHardy
    Have you ever had to speak in a public meeting about your company’s or agencies plans, projects or programs?Have you attended a public meeting where people’s emotions were high?Do you want to learn how professional meeting facilitators deliver best outcomes?Professional facilitator, Dave Hardy, shares his unique insights learned from facilitating over 1,500 meetings. What are t...
    Disponible

    32,26 €

  • Political Propaganda, Advertising, and Public Relations
    ...
    Disponible

    215,79 €

  • Content Marketing for PR
    Trevor D. Young / Trevor DYoung
    Are you struggling to cut through the noise and convey your message to the marketplace?Become your own media channel and tell your stories like a PR pro!We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ad...
    Disponible

    15,10 €

  • Empowering Business Owners to Overcome Speaking Fears Whether You're Talking with 1 Person or 1,000
    Marjorie Saulson
    The fear of public speaking is common. Even the most confident public speakers in the world experience failures and rejections. Speaking — whether it's in person, on stage, online, or on the phone; to just one person or to many — is the lifeblood of your business. When you let fear of public speaking keep you from effectively communicating, it can wreak havoc in your career...
    Disponible

    25,56 €

  • Empowering Business Owners to Overcome Speaking Fears Whether You're Talking with 1 Person or 1,000
    Marjorie Saulson
    The fear of public speaking is common. Even the most confident public speakers in the world experience failures and rejections. Speaking — whether it's in person, on stage, online, or on the phone; to just one person or to many — is the lifeblood of your business. When you let fear of public speaking keep you from effectively communicating, it can wreak havoc in your career...
    Disponible

    21,52 €

  • PR for Humans
    Mike Sergeant
    *SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2020!* 'There is no strategy without a story. There is no story without the main character. The main character is you.' PR for Humans is for pure-of-heart storytellers who want to cut through the noise and the nonsense. It brings together the essential and timeless principles of effective leadership communication. Belief. Clarity. Opi...
    Disponible

    19,10 €

  • An Overview of The Public Relations Function, Second Edition
    Brad Rawlins / Shannon A. Bowen / Shannon ABowen / Thomas R. Martin / Thomas RMartin
    This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management. This book acquaints the man...
    Disponible

    22,77 €

  • Crystallizing Public Opinion
    Edward Bernays
    You may not know Edward Bernays, but Edward Bernays knows you.  As the era of mass media unfolded after the first World War, many people became interested in the new opportunities for mass manipulation.  A relative of Sigmund Freud and already a fan of Walter Lippmann, Bernays was ready and willing to pick up the mantle.  He made a study of the different ways to use propaganda....
    Disponible

    12,56 €

  • The Social Issue in Contemporary Society
    It is widely observed that societies are changing, and new social issues are raising. The relationship between actors in the global environment and in the local as well, is changing because of financial crisis, new technological revolution, climate change, richness reallocation and concentration. We can see that value creation and management models in organizations are often un...
    Disponible

    73,78 €

  • Crystallizing Public Opinion
    Edward Bernays
    2019 Reprint of 1923 Edition.  Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as the father of public relations.  He was named one of the 100 most influential Americans of the 20th century by Life.  Celebrated by PBS in its Books That Shook the World feature, Crystallizing Public Opinion occupies a fascinati...
    Disponible

    12,42 €

  • Public Relations Strategies and Tactics
    Kristie Byrum
    Public Relations Strategies and Tactics addresses contemporary public relations approaches and equips students with knowledge and information about relevant theoretical frameworks and strategies for modern communication. The anthology features diverse viewpoints and carefully selected readings to offer students an understanding of public relations. This anthology lays out criti...
    Disponible

    97,47 €

  • The Fundamentals of Public Relations
    Joseph Harasta
    The Fundamentals of Public Relations: What it is and How to Do it Well provides students with a comprehensive understanding of the essentials of public relations and teaches them how to apply and practice them successfully. The text emphasizes how to conduct public relations and initiate successful public relations tactics. After a brief introduction to the discipline, the book...
    Disponible

    110,55 €

  • Mingle
    Nick Cioffi / Steven David Elliot
    Physical networking can bring about big opportunities for you and your business. The people you meet when you network can help you achieve your goals if you do it right. Trust is something that you have to earn if you want people to do business with you and refer you. To be effective in networking, you need to present yourself as someone who’s authentic and can bring in value t...
    Disponible

    23,43 €

  • The Art of Executive Appearance
    Yousef Gamal El-Din
    The prospect of being watched by millions of viewers around the globe can be terrifying.What impression do you want to make on a global audience? Will it raise or lower your company's value? Will it open new partnerships for you? An executive who exudes confidence and authority will build a stronger and more profitable brand.This best-selling book's unique approach to c...
    Disponible

    12,49 €

  • You’re On! 100 Ways to Shine in the Media Spotlight
    Gail Hulnick
    This book is a quick guide to methods you can use to improve your results in a media interview — whether you are answering the questions or asking them. Managing a communication crisis, seeking publicity and marketing success or facing a complicated subject or source? The tips you find here will help you make the most of a media opportunity, in business, politics, sports, the a...
    Disponible

    12,94 €


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