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Transcultural Marketing for Incremental and Radical Innovation

Transcultural Marketing for Incremental and Radical Innovation

Transcultural Marketing for Incremental and Radical Innovation

Bryan Christiansen

243,66 €
IVA incluido
Disponible
Editorial:
IGI Global
Año de edición:
2013
Materia
Ventas y marketing
ISBN:
9781466647497
Páginas:
208
Encuadernación:
Rústica
243,66 €
IVA incluido
Disponible
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Sobre IBD

As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.

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