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Strategie di marketing digitale nei social network

Strategie di marketing digitale nei social network

Augusto José Márquez Pereira

101,26 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9783841684172
101,26 €
IVA incluido
Disponible
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Nel campo della ricerca aziendale, questo libro presenta un importante studio in cui vengono proposte strategie di marketing digitale nei social network per migliorare l’acquisizione e la fidelizzazione dei clienti in un contesto aziendale privato. Utilizzando un approccio quantitativo e una metodologia basata su un progetto fattibile, sono stati analizzati i punti deboli e le minacce di una particolare azienda attraverso SWOT, sondaggi e osservazione diretta. Sulla base dei risultati della ricerca, sono stati identificati i punti di forza e le aree di miglioramento, evidenziando la scarsa attività negli strumenti digitali. Sono state raccomandate azioni valide per ottimizzare il marketing; l’attuazione di queste strategie, grazie alla loro elevata fattibilità e al loro potenziale, può generare un impatto positivo sulle imprese che le collegano.

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