Step by Step

Embark on your branding journey today with 'Step by Step: How to do Branding' and unlock the potential to build a brand that leaves a lasting impression on your target audience. With real-world examples and case studies of leading brands, this book provides valuable insights into the branding secrets that have propelled these brands to success. A blueprint for branding and a classification of branding approaches offer practical frameworks to guide your branding journey. In this book, you will delve into key topics such as defining your brand identity, developing a distinctive brand voice and personality, and designing a memorable visual identity. With these fundamental building blocks in place, you will learn how to effectively market your brand, harness the power of storytelling, and maintain brand consistency across various touchpoints. Understanding the impact of customer experience on brand success is crucial, and this book explores the importance of nurturing customer loyalty and advocacy. It also provides insights into measuring and improving customer satisfaction, ensuring that your brand continuously meets and exceeds customer expectations. For those venturing into the world of startups, a dedicated chapter examines the branding process specifically for startups, using a case study of a fitness solutions company with an app. Additionally, you will gain valuable knowledge on creating a brand from scratch and how to create and manage multiple brands.'A good understanding of the branding process can transform your life' - Dr. Samuel Inbaraja S