Andrew Howard
Imagine having in your hands the definitive guide that will allow you to master the art of sales in the modern world. 'Sales Tactics' is much more than just a book; it is your gateway to the most effective and current strategies that combine sales and marketing to achieve massive success. Here you will discover how to transform your traditional methods into powerful digital techniques, harness the power of automation, artificial intelligence and data, and take your business to levels you never thought possible. On each page, I will speak to you directly, as if we were having coffee together, breaking down concepts that will help you not only understand, but immediately apply in your sales strategy. You will learn from how to sell to the brain of your clients, to how to be present in every digital corner where they move. And best of all: you will do it with tools that are not only effective, but also simple to implement. This book is not just theory, it is action. I’ll teach you how to use chatbots, virtual assistants, augmented reality, and social selling techniques to connect with your customers in an authentic and meaningful way. Plus, you’ll discover the incredible power of personalized email marketing and programmatic advertising to make every message you send an irresistible invitation to buy. But that’s not all. It’s not just about closing a sale, but about building lasting relationships with your customers. I’ll share with you the best retention and loyalty strategies, so that your buyers become loyal advocates of your brand, generating recommendations that will grow your business without you having to invest large amounts in advertising. 'Sales Tactics' is the resource you need if you want to not only adapt to the future of sales, but lead it. If you’re ready to take the next big step in your career or business, this book is your essential companion. Every strategy, every technique, is here to take you further, faster, and with more impact than you ever imagined.