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Modelos Causais e Estratégicos no Marketing de Destinos Turísticos

Modelos Causais e Estratégicos no Marketing de Destinos Turísticos

Ernesto Cantillo / Weimar Ardila / Winston Fontalvo

72,24 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Gestión y técnicas de gestión
ISBN:
9786208570125
72,24 €
IVA incluido
Disponible
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O livro 'Causal and Strategic Models in Tourism Destination Marketing: Case Studies for the Colombian Caribbean' explora estratégias inovadoras e métodos analíticos aplicados ao sector do turismo, com especial ênfase na região das Caraíbas colombianas. Ao longo dos seus capítulos, os autores apresentam investigações e análises centradas na conceção de plataformas de marketing digital, na avaliação dos factores que afectam o turismo nesta região e em estratégias específicas de posicionamento de destinos como Barranquilla. Além disso, são examinados os efeitos das plataformas online e das redes sociais na perceção dos destinos.

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