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Modelli causali e strategici nel marketing delle destinazioni turistiche

Modelli causali e strategici nel marketing delle destinazioni turistiche

Ernesto Cantillo / Weimar Ardila / Winston Fontalvo

72,24 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Gestión y técnicas de gestión
ISBN:
9786208570101
72,24 €
IVA incluido
Disponible
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Il libro 'Causal and Strategic Models in Tourism Destination Marketing: Case Studies for the Colombian Caribbean' (Modelli causali e strategici nel marketing delle destinazioni turistiche: casi di studio per i Caraibi colombiani) esplora strategie innovative e metodi analitici applicati al settore turistico, con particolare attenzione alla regione dei Caraibi colombiani. Nel corso dei capitoli, gli autori presentano ricerche e analisi incentrate sulla progettazione di piattaforme di marketing digitale, sulla valutazione dei fattori che influiscono sul turismo in questa regione e su strategie specifiche per il posizionamento di destinazioni come Barranquilla. Inoltre, vengono esaminati gli effetti delle piattaforme online e dei social network sulla percezione delle destinazioni.

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