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Interdisciplinary Approaches to Digital Transformation and Innovation

Interdisciplinary Approaches to Digital Transformation and Innovation

Interdisciplinary Approaches to Digital Transformation and Innovation

Rocci Luppicini

314,86 €
IVA incluido
Disponible
Editorial:
IGI Global
Año de edición:
2019
Materia
Comercio electrónico: aspectos empresariales
ISBN:
9781799818793
314,86 €
IVA incluido
Disponible
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Business approaches in today’s society have become technologically-driven and highly-applicable within various professional fields. These business practices have transcended traditional boundaries with the implementation of internet technology, making it challenging for professionals outside of the business world to understand these advancements. Interdisciplinary research on business technology is required to better comprehend its innovations. Interdisciplinary Approaches to Digital Transformation and Innovation provides emerging research exploring the complex interconnections of technological business practices within society. This book will explore the practical and theoretical aspects of e-business technology within the fields of engineering, health, and social sciences. Featuring coverage on a broad range of topics such as data monetization, mobile commerce, and digital marketing, this book is ideally designed for researchers, managers, students, engineers, computer scientists, economists, technology designers, information specialists, and administrators seeking current research on the application of e-business technologies within multiple fields.

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