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Comparison-Shopping Services and Agent Designs

Comparison-Shopping Services and Agent Designs

Comparison-Shopping Services and Agent Designs

Yun Wan

255,87 €
IVA incluido
Disponible
Editorial:
IGI Global
Año de edición:
2009
Materia
Comercio electrónico: aspectos empresariales
ISBN:
9781599049786
Páginas:
176
Encuadernación:
Otros
255,87 €
IVA incluido
Disponible
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Sobre IBD

Popular among online shoppers, comparison-shopping provides a new sales channel for small to medium enterprises to contend with brand name vendors. Comparison-Shopping Services and Agent Designs provides a collection of comprehensive research articles on the rising demand for more informative consumer services. This Premier Reference Source provides e-commerce and agent technology researchers, academicians, and practitioners with a useful overview and references to the latest advancements in the field.

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Otros libros del autor

  • A Study of the Impact by Comparison-Shopping Agent in Online Shopping
    Yun Wan
    Consumers who use interactive Web applications called product comparison agents (PCAs) may be overwhelmed by information and decisions to make, leading to an inability to choose or dissatisfaction with the ultimate choice, a state of 'choice overload.' Two experiments were designed to test the choice overload hypothesis. Eight choice tasks of different size were presented to ...