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Digital Marketing in Practice

Digital Marketing in Practice

Hanne Knight / Lizette Vorster Larsen

47,79 €
IVA incluido
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Editorial:
Kogan Page - 35
Año de edición:
2026
Materia
Comercio electrónico: aspectos empresariales
ISBN:
9781398624726
47,79 €
IVA incluido
Disponible
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A textbook that balances step-by-step practical guidance with academic grounding across SEO, social media, email marketing and online advertising. This second edition adds new material on immersive marketing and the impact of AI, helping students and practitioners plan, execute and evaluate campaigns responsibly.

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