Semántica, análisis del discurso, etc.

Lenguas / Lingüistica / Semántica, análisis del discurso, etc. (2192)

Lenguas / Lingüistica / Semántica, análisis del discurso, etc.
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  • Gopen’s Reader Expectation Approach to the English Language
    George D. Gopen / George DGopen
    For as long as writing has been taught, the subject has always been approached from the perspective of polite society. The central questions were all writer-based: What can, must, ought the writer to do? What cannot, must not, ought not the writer to do? Mistakes were corrected; awkwardness was chastised; bloat was deflated. We were urged to avoid (the passive) and contain (the...
    Disponible

    15,45 €

  • Gerar Um Discurso Utilizando A Intertextualidade
    Koichi Sanoki
    Este Livro Explora Como A Técnica Da Intertextualidade Pode Ser Aplicada Para Criar Discursos Significativos E Envolventes. Ele Apresenta As Diversas Formas De Incorporar Referências Intertextuais, Como Citações, Paródias E Alusões, Em Um Discurso E Destaca Como O Uso Apropriado Dessa Técnica Pode Aumentar A Credibilidade Do Orador, Estabelecer Uma Conexão Mais Forte Com A Audi...
    Disponible

    11,96 €

  • نحو النص ولغة القرآن
    د. إبراهيم الدسوقي
    بين أروقة الكلمات العتيقة وأفق النظريات اللسانية الحديثة، يُطلُّ علينا كتاب 'نحو النص ولغة القرآن' للدكتور إبراهيم الدسوقي، ليكون جسراً معرفياً يربط بين أصالة التراث النحوي العربي وفتوحات 'علم النص' المعاصر. هذا العمل ليس مجرد بحث أكاديمي جاف، بل هو رحلة استكشافية في أعماق النص القرآني، تتجاوز حدود 'الجملة' الضيقة لتسبح في فضاء 'النص' الشاسع.يبدأ الكتاب بفتح نوافذ الغموض حول تك...
    Disponible

    20,34 €

  • How can CEOs influence stakeholders through the use of metaphors?
    Melanie Bahe
    Research on metaphorical communication suggests that metaphorical framing might be a decisive factor for the eloquence, enthusiasm and charisma of communicators. As sustained communication is claimed to be one of the main resources of successful CEOs, the question arises how metaphors can be embedded effectively into commu-nication of CEOs. This study offers an overview of the ...
    Disponible

    67,97 €

  • Como os CEOs podem influenciar as partes interessadas através do uso de metáforas?
    Melanie Bahe
    Pesquisas sobre comunicação metafórica sugerem que o enquadramento metafórico pode ser um fator decisivo para a eloquência, o entusiasmo e o carisma dos comunicadores. Como se afirma que a comunicação sustentada é um dos principais recursos dos CEOs de sucesso, surge a questão de como as metáforas podem ser incorporadas de forma eficaz na comunicação dos CEOs. Este estudo ofere...
    Disponible

    68,04 €

  • W jaki sposób prezesi mogą wpływać na interesariuszy poprzez użycie metafor?
    Melanie Bahe
    Badania nad komunikacją metaforyczną sugerują, że metaforyczne ujęcie może być decydującym czynnikiem wpływającym na elokwencję, entuzjazm i charyzmę komunikatorów. Ponieważ trwała komunikacja jest uważana za jeden z głównych zasobów odnoszących sukcesy dyrektorów generalnych, pojawia się pytanie, w jaki sposób metafory mogą być skutecznie włączone do komunikacji dyrektorów gen...
    Disponible

    68,04 €

  • In che modo gli amministratori delegati possono influenzare gli stakeholder attraverso l’uso di metafore?
    Melanie Bahe
    La ricerca sulla comunicazione metaforica suggerisce che l’uso della metafora potrebbe essere un fattore decisivo per l’eloquenza, l’entusiasmo e il carisma dei comunicatori. Poiché la comunicazione costante è considerata una delle risorse principali dei CEO di successo, sorge spontanea la domanda su come le metafore possano essere integrate efficacemente nella comunicazione de...
    Disponible

    68,04 €

  • Speech Act Theory
    Stavros Assimakopoulos
    ...
    Disponible

    27,41 €

  • A Weaponised Field Guide to Schopenhauer’s Art of Being Right
    Arthur Schopenhauer / Charles Featherstone / Thomas Bailey Saunders
    Being right doesn’t mean you’re going to win. This is why.You’ve been here before. You make a solid point, logically sound, only to watch the conversation get hijacked. Suddenly, you’re defending against a ridiculous exaggeration, a personal jab, or some clever-sounding nonsense that has nothing to do with what you actually said. You get frustrated, derailed, and defeated-even ...
    Disponible

    11,07 €

  • Ludic Rhetoric
    Rebekah Shultz Colby
    Electracy and Transmedia StudiesEdited by Jan Rune Holmevik and Cynthia HaynesLUDIC RHETORIC: HOW GAMES ENHANCE RHETORIC AND WRITING PEDAGOGY uses a qualitative study examining the game-based pedagogy of twenty-two rhetoric and writing teachers to show how games invent rhetorical theory, writing, design, and pedagogy through the multimodal, performative interplay of materiality...
    Disponible

    37,20 €

  • The Medieval Life of Language
    Mark Amsler
    This book explores medieval pragmatic theory across diverse social discourses, revealing how pragmatic thinking permeated grammar, semiotics, philosophy, and literature. ...
    Disponible

    82,64 €

  • The Rhetorical Arts in Late Antique and Early Medieval Ireland
    Brian James Stone
    This represents the first study of the art of rhetoric in medieval Ireland, a culture often neglected by medieval rhetorical studies. ...
    Disponible

    82,59 €

  • Argumentation
    Edward Schiappa
    This book is an essential and accessible reference guide to the key concepts associated with argumentation theory, criticism, and pedagogy. ...
    Disponible

    77,32 €

  • Plato’s Nightmare
    Steven B. Katz
    Steven B. Katz’s Plato’s Nightmare is a wide-ranging tour de force. This poetic-rhetorical-epic-treatise uses poetry and prose to explore the human desire to escape the material body and world. Beginning with Socrates’s stripping of poetry from rhetoric and speech in Platos’s Gorgias, Plato’s Nightmare traces the theme of disembodiment across different historical, philosophical...
    Disponible

    54,54 €

  • Populism, Propaganda, and Political Extremism
    Adam G. Klein
    This book explores the manufacturing of populist narratives and deployment of propaganda that together produce the state of outrage and disunity in American politics. Through chronicling these subversive communications, and the architects and influencers behind them, Adam Klein expertly deconstructs the processes that sow national division. ...
    Disponible

    77,48 €

  • The Unspeakable Level
    Christopher W. Mayer / Christopher W. Mayer
    The unspeakable level is Korzybski’s term for that swirl of events language cannot fully capture. It is all that ’is.’ Our abstractions-names, descriptions, etc.-often hide and obscure this unspeakable level. In this volume, the author looks at various ways to get behind these abstractions. Korzybski’s Razor is one such tool, which knocks many lofty sounding terms off their ped...
    Disponible

    15,79 €

  • Composite Predicates in Late Modern English
    Ljubica Leone
    This volume provides a concise overview of the diachronic development of composite predicates (CPs) in Late Modern English, offering clearer evidence of ongoing language change using data less readily available in other corpora. ...
    Disponible

    38,57 €

  • Teaching User Experience
    This book offers a theoretical and pedagogical framework for how to teach User Experience (UX) from a Technical and Professional Communication (TPC) perspective. It will appeal to instructors teaching UX within TPC programs and administrators interested in curricular innovation to bring more UX into their programs. ...
    Disponible

    76,92 €

  • Black Woman for President
    Dianna N Watkins-Dickerson
    Throughout US history, only three Black women--Shirley Chisholm, Carol Moseley Braun, and Kamala Harris--have given successfully recognized bids for the office of president of the United States. In A Black Woman for President, author Dianna N. Watkins-Dickerson uses womanist rhetorical criticism to analyze the presidential announcement speeches of Congresswoman Shirley Chisholm...
    Disponible

    35,90 €

  • Lessons from Take Me Home, Country Roads
    Sarah L. Morris
    You may have heard it at a football game, in an advertisement, or on the radio on a road trip far from home. You may have sung along on a rooftop in Thailand, at Oktoberfest in Belgium, or with a Japanese cover band. It may have moved you to dance at a wedding or cry at a funeral. Regardless of where it plays, the song 'Take Me Home, Country Roads' is ubiquitous, unmistakable, ...
    Disponible

    26,63 €

  • Persuasions of God
    Paul Lynch
    The nations of the global north find themselves in a post-secular or post-Christian period, one in which the practice, expression, and effects of religion are undergoing massive shifts. In Persuasions of God, Paul Lynch pursues a project of 'theorhetoric,' a radical new approach to speaking about the divine. Searching for new religious forms amid the lingering influence of Chri...
    Disponible

    54,62 €

  • Studying Meaning
    Jacques Moeschler / Sandrine Zufferey
    Studying Meaning provides a comprehensive introduction to semantics and pragmatics, covering all key concepts and new developments in an accessible manner. By introducing both together, the book compares their contributions to meaning and provides a coherent view, and highlights the boundaries between these disciplines. ...
    Disponible

    69,51 €

  • Celebrity Rhetoric and Sexual Misconduct Cases
    Andrea McDonnell
    This book considers the rhetorical strategies used by celebrities and their surrogates and attorneys when faced with claims of sexual misconduct. ...
    Disponible

    38,74 €

  • Retórica política na América Latina
    David Fuchs
    No presente trabalho, foram pesquisadas diferenças e semelhanças na retórica anti-imperialista e anticapitalista dos chefes de Estado do Equador (Rafael Correa) e da Bolívia (Evo Morales). Para isso, foram selecionados fragmentos de discursos dos dois com base em aspectos temáticos. Em seguida, a retórica de ambos foi analisada separadamente, para que as conclusões obtidas pude...
    Disponible

    75,08 €

  • Rhétorique politique en Amérique latine
    David Fuchs
    Le présent travail a cherché à mettre en évidence les différences et les points communs dans la rhétorique anti-impérialiste et anticapitaliste des chefs d’État de l’Équateur (Rafael Correa) et de la Bolivie (Evo Morales). À cette fin, des extraits de discours des deux hommes ont été sélectionnés en fonction d’aspects thématiques. La rhétorique des deux hommes a ensuite été ana...
    Disponible

    75,08 €

  • Retoryka polityczna w Ameryce Łacińskiej
    David Fuchs
    W niniejszej pracy poszukiwano różnic i podobieństw w retoryce antyimperialistycznej i antykapitalistycznej przywódców Ekwadoru (Rafaela Correa) i Boliwii (Evo Moralesa). W tym celu wybrano fragmenty wypowiedzi obu przywódców na podstawie aspektów tematycznych. Następnie retoryka obu przywódców została przeanalizowana oddzielnie, aby ostatecznie móc porównać uzyskane wyniki. Na...
    Disponible

    75,08 €

  • Retorica politica in America Latina
    David Fuchs
    Il presente lavoro ha cercato di individuare differenze e punti in comune nella retorica anti-imperialista e anticapitalista dei capi di Stato dell’Ecuador (Rafael Correa) e della Bolivia (Evo Morales). A tal fine sono stati selezionati frammenti di discorsi dei due leader in base ad aspetti tematici. Successivamente, la retorica dei due è stata analizzata separatamente, al fin...
    Disponible

    75,08 €

  • Political rhetoric in Latin America
    David Fuchs
    This paper sought to identify differences and similarities in the anti-imperialist and anti-capitalist rhetoric of the heads of state of Ecuador (Rafael Correa) and Bolivia (Evo Morales). To this end, fragments of discourse from speeches given by both leaders were selected on the basis of thematic aspects. The rhetoric of the two leaders was then analysed separately so that the...
    Disponible

    75,02 €

  • The History and Theory of Rhetoric
    James A. Herrick / Luke Winslow
    This updated eighth edition gives students a conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings, including written, visual, and digital media. It serves as a core textbook for rhetoric courses in both English and communication programs. ...
    Disponible

    164,40 €

  • Influence with Eloquence
    Gavin F. Hurley
    Not only effective. Not only efficient. But eloquent.For hundreds of years, great rulers, teachers, and thinkers have embraced the arts of eloquence-that is, stylishly persuasive communication. Yet, over the last century or so, we’ve largely forgotten about these arts. Influence with Eloquence revives these timeless traditions, connects them to the modern workplace, and shares ...
    Disponible

    27,14 €


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