Jean Baptiste Déal
Struggling to close deals across cultures and unsure which strategy to use at the table?Winning with Ancient Wisdom reveals how timeless Asian and European principles can give you a decisive edge in modern negotiations.Throughout history, powerful negotiation strategies have been passed down from generation to generation. In Asia, this wisdom is captured in idioms and set phrases-such as the famous 36 Chinese Stratagems. In Europe, it is hidden in fables, from La Fontaine to Aesop, where animals and heroes expose human tactics, risks, and blind spots.Inside this practical negotiation playbook, you will discover how to:-Decode ancient stories and stratagems into clear, actionable negotiation moves.-Choose the right strategy to gain clarity, control, and influence in any deal.-Anticipate your counterpart’s tactics, avoid common traps, and spot hidden opportunities.-Adapt your approach when negotiating across Asia, Europe, and in truly global contexts.-Build a strong reputation as a wise, prepared negotiator people want to work with.In negotiation, winners are those who come prepared-with defined objectives and a thoughtful strategy. Those who arrive without clarity quickly find themselves at a disadvantage. By mastering these time‑tested principles, you will approach each discussion with a strategic plan rather than hope.Written by Jean‑Baptiste Deal, negotiation advisor and Harvard Program on Negotiation alumnus, this book offers a field‑tested toolkit instead of vague advice.If you negotiate in business, diplomacy, or everyday life and want to win with wisdom rather than aggression, this guide is your roadmap to achieving your goals and seizing success in a globalized world.
