Adrian Escobedo
Most books about fundraising teach you how to pitch. This one puts you on both sides of the table and makes you negotiate.Follow three companies - a local coffee roaster, a regional outdoor brand, and a national health-tech company - through twelve connected funding rounds, from a first friends-and-family SAFE all the way to a pre-IPO crossover round. Every scenario hands you a real briefing, real exhibits, and a term sheet with something buried in the fine print. You’ll redline aggressive clauses, negotiate anti-dilution protection, decide whether to lead a down round, and - three times in this book - sit in the investor’s seat instead of the founder’s.
