Rodika Tollefson
A Step-by-Step Guide for Launching and Upleveling Your Freelance BusinessSecond-Place Winner, The BookFest, Business - Entrepreneurship Category, Fall 2024Did you embrace the freelance life by choice, to escape the corporate grind? Or was it by necessity, after being swept away by the latest corporate 'pivot'? Either way, congrats on boldly going where so many other daredevils have gone before. Now, buckle up. You’re not just a freelancer or gig worker, you’re a business owner - and running a freelance business is a roller-coaster ride.Making the transition from being a cog in the corporate machine to being the machine takes more than a mindset adjustment and a sweatpants shopping spree. Starting a freelance business successfully requires business processes, support systems, and tools - contracts, bookkeeping, standard operating procedures, and other mundane stuff that was somebody else’s problem before (and will most certainly make your eyes gloss over). You probably didn’t know these were included in the price of your newfound 'freedom' - and, like many other solopreneurs, you’d happily trade them for a root canal.The Freelancer’s Compass takes you, in a light-hearted way, through the nitty-gritty fundamentals of launching and managing the back end of a freelance business that thrives. You won’t find much marketing advice or strategies for growing your business because there are already so many great books for that. You also won’t find any robot-produced content - all this advice is grounded in human experience. But you will find a detailed, step-by-step, prioritized guide through all the less-glamorous steps of building a strong foundation for your business - from someone who got the T-shirt and lived to tell the story.
