Richard Price
From life-threatening moments and devastating losses to unexpected triumphs and laughter, Surely It Can’t Be True is a raw and riveting true story of what it really takes to survive - and succeed - in business and in life.What begins as one person’s pursuit of success soon becomes an extraordinary journey through chaos, courage, and resilience. The road is filled with terrifying setbacks, emotional turmoil, and crushing financial blows - but also with incredible victories, hard-won wisdom, and moments of humour that lighten even the darkest days.Told with brutal honesty and heartfelt reflection, this memoir strips away the gloss often found in business success stories. It exposes the real price of ambition - the sleepless nights, the relentless pressure, and the emotional toll of keeping a dream alive when the odds are stacked against you.For entrepreneurs, business students, and anyone fascinated by real-life drama, this story offers both a cautionary tale and a source of inspiration. It’s a journey through the snakes and ladders of life and commerce - a reminder that success is rarely smooth, but perseverance can achieve the extraordinary.If you’ve ever wondered what it truly costs to chase a dream, this unforgettable true story will give you the answer.Surely It Can’t Be True is a brutally honest and deeply moving true story of one person’s fight to succeed in business - and survive the emotional and financial storms along the way.From moments of danger and despair to the exhilaration of success, this gripping memoir captures the real-life roller-coaster of entrepreneurship. It’s not just about profits or losses - it’s about perseverance, self-belief, and the extraordinary strength it takes to rebuild after everything falls apart.Told with raw candour and unexpected humour, the author exposes what textbooks never teach: the relentless pressure, the personal sacrifices, and the emotional toll behind every business venture.For students, business professionals, and anyone fascinated by real human stories, this book delivers equal parts inspiration and realism. Surely It Can’t Be True is both a cautionary tale and a celebration of courage - proof that success isn’t just about winning, but surviving the journey to get there
