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Reputation Management

Reputation Management

Helio Fred Garcia / John Doorley

272,02 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Estudios de comunicación
ISBN:
9781032577999
272,02 €
IVA incluido
Disponible
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The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.

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Otros libros del autor

  • Reputation Management
    Helio Fred Garcia / John Doorley
    The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI. ...
    Disponible

    142,98 €