JOHN CHIBAYA MBUYA
This book is specifically designed to introduce the new knowledge economy, and to suggest pathways for the student to become and active participant of knowledge work. Project management and an understanding of the process of creativity and subsequent innovation is the main thrust of the book. Research in the new economic paradigm is imperative as it defines embryonic opportunities that translate into new global sustainable competitive advantages. The pivotal outcome of this book is for the student to use project management tools and techniques as drivers to develop new value propositions that add value to themselves and their organisations in order to be proactive and thereby counteract the fierce competition which is the order of the day. This book endeavours to create an awareness of alternatives to common business attitudes and solutions and readers are encouraged to think divergently and apply the subject matter practically during individual and team exchange. In the industrial economy, place, capital and labour were central to economic viability as they gave the owners of these production factors control and power.
