Nick Packard
Great ideas rarely come out of nowhere.They are built from everything that happened before them... the wins, the mistakes, the people, the work, and the occasional kick in the ass you didn’t ask for.Then one morning, you find yourself standing in your front yard with a rubber mallet and a sign featuring a farting pickle. ...and it all comes together.Welcome to Picklefarts.This is a book about entrepreneurship, creativity, process, and how the culmination of life experiences transforms a small business.It follows the messy process of building a business, learning what matters, figuring out what doesn’t, and developing the instincts to recognize an opportunity that might look completely ridiculous to everyone else.Along the way, Picklefarts strips marketing down to the things that actually matter and breaks down how and why this farting pickle is the key to every marketing campaign you run... no matter what business you are in.No giant budgets or marketing bullshit required. There are numbers. There are charts. There are swear words.Picklefarts challenges the idea of random life events and brings to light how the experiences in our lives help shape who we become and prepare you for life’s unexpected moments.
