MARKETING IS DATING

As fast as marketing tools are changing today, there are still timeless truths you can count on. They’re the truths we’ve learned deeply through practice in the ways we create connections and build relationships. Marketing is Dating helps you connect these truths to the fast-evolving world of marketing. This book helps you to stop treating your audience like a target to be hit and start treating them like a partner to be understood.In a digital landscape saturated with noise, automation, and transactional tactics, brands are losing their human edge. Consumers don’t want another sales pitch; they want resonance, trust, and alignment.Part of the DON’T PANIC series of books by Glen Day, Marketing is Dating dismantles the cold, mechanical view of modern business strategy and replaces it with a framework built on the most reliable model of human connection we have: dating. From making a memorable first impression and navigating the awkward early stages of awareness, to building deep, enduring brand loyalty, this book translates the psychology of relationships into actionable marketing principles.Whether you are a founder, marketer, creative director, or anyone else involved in the marketing world, you will discover:The Anatomy of Attraction: How to define your brand’s unique personality so you naturally attract the right audience.The Chemistry of Conversion: Moving past superficial metrics to build genuine engagement and mutual value.Cultivating Long-Term Commitment: Turning casual buyers into passionate, lifelong brand advocates.Practical, insightful, and refreshingly human, Marketing is Dating offers a clear, timeless roadmap to building brand relationships that actually last. 6