Greg Daniele
If your real estate development business is still relying on spreadsheets, disconnected systems, and outdated reports to make critical decisions, you are driving while looking in the rearview mirror.In Looking Through the Windshield, Greg Daniele draws on nearly forty years in real estate development accounting, as a CPA at PricewaterhouseCoopers, a controller, a consultant, and eventually president of a software company built exclusively for development accounting, to show developers, executives, CFOs, controllers, and project managers how to build a financial system that delivers real-time visibility, better decision-making, and predictable project outcomes.This practical guide goes beyond accounting theory to reveal how purpose-built accounting software, streamlined processes, and the right financial architecture can eliminate manual work, improve project tracking, simplify multi-entity accounting, strengthen cash flow management, and provide accurate insights when they matter most.As a consultant and firm owner, Daniele has worked with development companies ranging from small partnerships to enterprises managing multi-billion-dollar portfolios, giving him a ground-level view of what breaks as a company scales, and exactly what it takes to fix it.Through real-world examples and proven best practices, you will learn how to replace disconnected spreadsheets with integrated systems, improve collaboration across finance and operations, and gain the confidence to manage projects proactively instead of reacting after problems arise.Whether you are scaling your development company or modernizing your financial operations, this book provides a clear roadmap for building an accounting foundation that supports growth, improves efficiency, and prepares your business for the future of automation and AI.His career reflects a simple conviction: great real estate development depends on the people, process, and technology that give developers a clear vision of where their projects are headed, and the confidence that they are headed toward profitability.The most successful developers do not just build great projects; they build great systems. Looking Through the Windshield will help you create the financial infrastructure that transforms data into insight, insight into action, and action into lasting competitive advantage.
