Farming the Future

As a CEO who serves at the helm of multi-million-dollar organizations, lives the life of a serial entrepreneur, and navigates the dynamics of multigenerational family businesses, Ray Sanders takes readers on a behind-the-scenes journey through the tensions, challenges, and opportunities unique to family-owned enterprises.In Farming the Future, real-to-life conflicts, communication struggles, and sibling rivalries unfold as sparks fly, tempers flare, and the family patriarch does his best to keep both the family and the business from falling apart.The likelihood of a family business surviving beyond the second generation is rare, and almost none exist beyond the third or fourth generation. Yet despite the odds, family businesses can not only survive but thrive as fierce conversations about faith, family, and leadership plow the way to lasting success.Farming the Future introduces readers to a group of family leaders standing at a crossroads, fighting for the future of their families and their shared business interests. Something must change. Personality clashes, long-standing grudges, interpersonal conflicts, differences of opinion, misunderstandings, and poor communication threaten the moral fabric and character of the company.Breakthrough begins when the family pauses in the heat of battle and considers the wisdom and counsel of a purpose-minded advisor who steps into the fray and challenges their mindset, perspective, and approach to running the business.Results do not come immediately, but as best practices and proven methodologies take root, the family recognizes how close they are to disaster. Tough decisions must be made, but without them, there is no future worth fighting for.Farming the Future also includes a discussion and leader’s guide designed to help any business-especially family-owned enterprises-navigate the challenges and opportunities every organization is certain to face. Fierce conversations about faith, family, and leadership are the keys to farming the future for those committed to growth, effective succession planning, and sustainable success.