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American Mythologies

American Mythologies

Manuel Peña

78,97 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2017
Materia
Historia social y cultural
ISBN:
9781138053731
78,97 €
IVA incluido
Disponible
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Grounded in a semiological approach, which explores the displacement of information and the transformation of signs that characterise mythic communication, this book sheds light on the socio-economic, gendered, national and racial interests that lie behind myth-making. Presenting rich case studies from popular culture and public discourse, it demonstrates the manner in which these myths, and American mythology in general, promote the core values of everyday life under capitalism: rugged individualism, the unfettered right to accumulate wealth, the superior moral character of free-enterprise democracy, and its abundant opportunities for every citizen.

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